NoBull Poster Series: Vengeful Angel

Part III of an event poster series for a multi-media anti-cyberbullying campaign I completed last semester. The visual look was originally inspired by the work of Olly Moss (although I have to admit, only subconciously), while the idea was cultivated through extensive research on the topic.

The main three types of cyberbullying were turned into characters in a larger online world: each had background stories, victims/minions, and specific environments. The design of these posters translates those attributes visually, in addition to alluding to the modus operandi. The message was left vague on purpose, to cultivate discussion and curiosity.

NoBull is a non-profit organization that teaches kids how to deal with and prevent cyberbullying by utilizing data about the online habits of 12-17 year olds to create an all-inclusive interactive world, which would provide them with a community in which to play and discuss with their peers. Target research showed positive reactions to the campaign.